Field survey Nº 01Digital & AI services for small businesses
I'm Nick Cresner. I spent 9 years mapping the world at HERE Maps. Now I help small businesses find their way with websites, AI automation, tidier processes, SEO and ongoing support. One to one, in plain English.
1The route · services
Get on wherever your business needs it. Get off when it's sorted. Every stop is me, start to finish.
New sites and rebuilds, built quickly, with an easy way to update them yourself and an optional care plan.
Taking repetitive jobs like enquiries, follow-ups, invoices and chasing off your plate.
Mapping how work really flows and tidying it up before automating anything.
Google Business Profile, search, and showing up when people ask AI assistants for a recommendation.
Claude, ChatGPT and AI agents set up to know your business, with safe, day-to-day help for your team.
One person to call when something technical needs sorting.
KMap key · tools I work with
The apps and platforms small businesses already rely on. I set them up, connect them and help your team get more out of them.
ChatGPT
Claude
Grok
Gemini
GitHub
Cursor
Notion
Google Workspace
Cloudflare
Meta / Instagram
Zapier
WordPress
Wix
ShopifyLogos are trademarks of their respective owners. Shown to indicate tools I work with; no endorsement implied.
ASpur line · Claude skills & automations
The jobs your team does by hand every week, mapped first, then handed to tools that do them the same way every time, with a person signing off where it matters.
Reusable instructions that teach Claude how your business does a job, so it does it your way each time. I write them, test them and hand them over with a simple framework, so your team can build their own.
The follow-ups and admin that slip when you're busy, set up on your own accounts, tested in a test mode first and handed over with a short guide for each one.
Field notes
At a London property maintenance firm, I built Claude skills and automations for the business: an invoice converter, a daily tenant access-confirmation round, a debt-chasing system with an escalation ladder and a director sign-off, and invoice uploads to client portals with a person approving every submission. I also wrote the framework and review process the team used to build skills, and colleagues with no AI development background went on to build their own on it.
2Field method · how I work
9 years of fieldwork at HERE Maps taught me to go and see how things really work on the ground. So that's where we start.
We sit down, in person if you're local to North London or on a call anywhere in the UK, and I see how your business really runs.
I think visually. You get sketches and screens, not long documents.
I build quickly, so you'll usually see something working early on and can react to something real.
← my favourite bitShaped by your feedback, and explained in plain English as we go.
An optional care plan and ongoing support. One person to call.
No jargon.No hard sell.No slide decks.Approved · N. Cresner
Most small business owners I meet are brilliant at what they do and short on time. The website is out of date, enquiries slip through the cracks, the same admin gets done by hand every week, and everyone says you need "AI" without explaining what that means for a business your size.
That's the gap I fill.
You deal with me, start to finish.
Nick, N12
3Map legend · about me
I'm Nick, a dad of two based in North Finchley. I help small businesses get their tech working for them rather than against them. Here's how I got here.
9 years working on map data, much of it out in the field.
Then several years configuring a software platform for film and TV production companies.
So I know what it's like to be the person who has to make everything work.
Built the data, reconciliation and debt-chasing tools the business was missing.
Websites, automation, processes, SEO and support, one to one. In person around North London, remotely across the UK.
4Recent work
My own business, a live client campaign, and two demos you can click through. More case studies will join them once clients are happy to share.
My local visibility service that helps North London and Hertfordshire trades get found on Google Maps and named by AI assistants like ChatGPT, Gemini and Perplexity.
What I built
An Instagram campaign for student houses near the University of Birmingham: the idea, 21 posts, Story ads, scheduling and ads.
Read the case studyA mobile-first site for a made-up North Finchley bakery, with opening hours, a map, pre-orders and an edit panel the owner could use.
Try the demoA chat assistant for a made-up plumber that answers questions, drafts a quote and books a callback, plus the owner's inbox view.
Try the demo5Contact
Tell me what's on your "I really should sort that" list. I'll reply personally, in plain English, with no hard sell.
